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Stars, Stripes and Swooshes : How To Blend Into The Crowd.
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14 stars, 2 stripes, 6 feet, 5 inches, no cigar.
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7 stars, no brains, no potatoe.
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7 stripes, 19 stars, 6 nachos.
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50 stars, 13 stripes, 1 push poll.
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5 stars, 1 stripe, Bob $hrum
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7 stars, 2 stripes, 9 stem cells
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1 star, 1 R-lite, 1 primary challenge, no Jomentum.
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THE KERRY CAMPAIGN TEAM GAVE US THIS:
Come on, you beltway dunderheads! Coke is RED. Pepsi is BLUE. 7up is GREEN. Everybody in the real world (not the beltway world) fights for their own identity. It’s the most critical factor in good branding. Hold on a minute. Tell me again who was advising the Kerry campaign? 
Oh. What a surprise. I almost forgot. The Republican-lite mentality: Look like they look. Sound like they sound. Be as they are. WRONGOOOOOO!!! For more graphics wisdom from Bo, check out our Campaign Primer:
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 Harold Pinter Nobel Lecture |
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