No Cheshire Cat Grins: Nix the Phony Balony.

by Bocotton Stormfield

Alright kids, listen up. Here's a one-minute campaign photography lesson from Uncle Bo.

Be genuine. Be spontaneous. Reality is in. Fake is out. Smile if you have a reason to smile. But never smile at an inanimate object such as a camera lens. PHONY BALONY!  Just don't do it.  When the press asks for photos, send ‘em real action shots from the camera of your Documentary Photographer or hire a great Portrait Photographer, but whatever you do, for heaven's sake, don’t run out to your local Olan Mills Studio for a staged headshot (Say Cheese!)

That doesn't mean you can't be happy out there on the campaign trail. Au contraire, Pierre. By all means, relax. let your hair down. Be yourself. But if you're smiling, make sure you're smiling at something that genuinely makes you happy. 

Photograph by Yoichi Okamoto

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