The Power of a Beautiful Campaign Mark.
by Bocotton Stormfield

No matter what public office you are heroic or foolish enough to be running for-- President, Congress, City Council, Dogcatcher, whatever--the design of your Campaign Mark should be one of your more carefully considered decisions. Think about how many times it will be seen during the campaign. Every yard sign, bumper sticker, poster, TV spot, brochure, flier, newspaper ad, web page—all of them will be sporting the logo.

So there you are, kids; a one-minute lesson in mark design. Clean. Bold. Intelligent. Lots of negative space. A mark should be beautiful. Elegant. Streamlined. A mark should make you feel good while it's reminding you of something you need to remember. That’s it.

Even if it’s just type, every element of the design is critical to the overall scheme. The type selection, the color palette, the size of the piece, the way the whole image fits together and the way it is used in all the different mediums you are working with.

This is a job for a real pro. No amateurs! (No! The printer or the sign guy cannot lay out your logo and help you decide on your colors!) PLEASE! Hire an award-winning mark designer (like the folks who designed the marks above.)  Don’t take any chances. Hire pros, not hacks. This the big time, kids. It’s the United States Congress for crying out loud. The future of civilization is at stake! You can look at the work of thousands of award-winning designers here. 

Here are a few examples of clean, bold, intelligent CAMPAIGN MARKS from some of my favorite lost (but decidedly noble) causes:

And some that fared significantly better:

How to Blend in With the Crowd: Red, White, and Blue, with Stars, Stripes and Swooshes.

OK. If I can’t dissuade you from choosing colors that will look exactly like everybody else, at least hire an award-winning mark designer to make it clean like these:

Here's an oldie but goodie ...

and one last Red White and Blue, All-American sign for you: